Holiday Season, 2000

To: My Friends

Issue: Leadership and Management

Leadership is the art of inspiring people to undertake an adventure in the pursuit of a common goal. Management is the disciplined process that provides the infrastructure that enables people to achieve the goal. Leadership and management are different from each other, but they go together hand in glove.

Leadership is visionary, big-picture and more right-brained. It challenges and encourages people to look beyond the immediate to change the way things are. Leadership inspires them to strive for a bold, common goal, a desired future, and take the actions needed to get there. Leadership sets the tone, the direction, and models the behavior for people to achieve extraordinary results. It is about the head and the heart. It arouses people's passions. Leadership is getting people to want to do something - the "right" thing. Martin Luther King, Jr. was a leader. So was John F. Kennedy. They inspired others to action, to pioneer, to see themselves differently, to blaze new trails, to achieve breakthroughs.

Management is about structure, process, discipline, predictability, control and results. It is more left-brained. It enables people to pursue their dreams through marshalling and deploying resources. It is about the details and monitoring progress to keep people focused and on-target. It seeks innovation, refinement, incremental improvement and predictable results, but no breakthroughs. Management is concerned about doing things right.

Management without leadership preserves the status quo, and encourages complacency, bureaucracy and mediocrity. Many "well managed" businesses have languished for lack of leadership. Even a well-run business like Hewlett-Packard had to have Bill and Dave return from retirement to shake them up in the 1980s, and Carly Fiorina at the turn of the millennium. Though management may not be as glamorous as leadership, "The devil is in the details." While great ideas are essential to an enterprise, 85% of them never get implemented because of faulty execution. Great management gets things right - the first time, and thereafter.

Leadership without management may inspire people to strive for a goal, but then frustrate them by not enabling them to achieve it. Many start-up hi-tech companies have had leadership without management. Talented people come on board to pursue an exciting vision. Then they beat their hearts out when the infrastructure to support them is not in place. They encounter allocation of resources by whim, duplication of effort, ad hoc procedures, and inattention to important issues while details are micro-managed. They are expected to achieve great results, but lack access to the needed support. Within a year their great hopes and enthusiasm are dashed. They leave disillusioned, or stay for stock options that lock them in to pursuing an ever-receding pot of gold at the end of the rainbow.

Synergy: To compete successfully in the New Economy, and in the Old, an organization needs both leadership to inspire people and management to enable them. Both skills can be developed. Market leadership, and sustained growth and profits come only when there is a healthy synergy of leadership and management.

Sincerely,

Ian Jacobsen CMC, FIMC
Coach to Leaders and Teams